Top 5 Wellness Apps Performance on Unified Platform in Bulgaria Q2 2022

In Q2 2022, the top 5 wellness apps in Bulgaria exhibited diverse trends across downloads, revenue, and active users. Below is a detailed analysis of their performance based on data from Sensor Tower.

Headspace: Sleep & Meditation experienced fluctuating weekly revenue, peaking at around $567 at the end of March and stabilizing at approximately $360 by the end of June. Weekly downloads started at 145 and saw a dip mid-quarter, eventually rising to 115. Active users showed a slight decline, beginning at 683 and ending at 597.

Calm saw a varied revenue pattern, with highs of $347 in late May and mid-June. Downloads reached a peak of 245 in early May but fell to 84 by the end of June. Active users remained relatively steady, starting at 2.25K and ending at 2.17K.

Mindvalley: Self Improvement showed inconsistent revenue, with notable peaks at $250 in mid-April and $135 at the end of June. Downloads were minimal but showed a slight increase towards the end of the quarter, reaching 21. Active users remained stable, ranging from 69 to 95 throughout the quarter.

Sleep Cycle - Tracker & Sounds had a revenue peak of $188 in mid-April, with other significant highs at $157 and $171 in May and June, respectively. Downloads peaked at 165 in mid-April and remained around 145 by the end of June. Active users were consistent, ranging from 2.14K to 2.47K.

Waking Up: Meditation & Wisdom had a varied revenue trend, with a high of $170 in mid-April and a low of $22 by the end of June. Downloads were minimal, peaking at 23 in mid-May. Active users showed minor fluctuations, starting at 80 and ending at 74.

These insights provide a snapshot of the wellness app market in Bulgaria for Q2 2022. For more detailed analysis and data, visit Sensor Tower.